McCain Drives Frozen Food Growth in Asia with Delivery-Proof Fries and Portion Innovation
- PYD
- 8 hours ago
- 2 min read
Urbanisation, changing eating habits, and booming food delivery demand are transforming Asia’s frozen food sector. McCain Foods is responding with heat-retaining fries, portion-controlled formats, and a production strategy tailored to the region’s evolving foodservice ecosystem.
Insights & Strategic Moves:
Frozen Food Demand Rising with Urbanisation & Delivery CultureIn Asia, a growing middle class and younger population are driving more out-of-home dining and reliance on food delivery apps. McCain sees this shift as an opportunity to meet rising expectations around convenience and consistency—especially for staple products like fries.
Solving the ‘Soggy Fries’ Problem with SureCrisp MaxOne of the biggest food delivery pain points—soggy fries—is being addressed through McCain’s proprietary batter innovation. The new SureCrisp Max fries stay crispy for up to 30 minutes under optimal delivery conditions, enhancing QSR customer satisfaction and brand perception.
Portion Innovation for Foodservice EfficiencyMcCain has introduced bite-sized hash browns to improve portion control, reduce waste, and give chefs more flexibility in plating and flavour customisation. These “two-bite” formats reflect growing demand for customisation and health-conscious meal options in the HoReCa sector.
Supporting B2B with Chef-Led Flavour DevelopmentMcCain chefs study regional taste trends to support menu innovation for QSR and restaurant partners. This B2B-led approach enables flavour localisation and seasonal recipe inspiration across markets.
QSRs as Frozen Fry Market Catalysts in AsiaMcCain views quick-service restaurants (QSRs) like McDonald's, KFC, and Jollibee as entry points for frozen fry consumption. As QSR demand expands, retail demand for frozen fries follows—shifting fries from side dishes to core components of main meals.
Localised Production to Improve Supply ResilienceWith production facilities in India and China, McCain is ramping up “Asia-for-Asia” manufacturing. This approach will shorten lead times, enhance productivity, and strengthen regional supply chain resilience as demand continues to surge.
As food delivery culture accelerates and consumer preferences evolve, the frozen food sector in Asia will demand higher-quality, ready-to-serve formats. McCain’s focus on convenience, heat retention, and portion innovation positions it as a key enabler for the next phase of QSR and foodservice growth.
From crispier fries to customisable hash browns, McCain is leveraging product innovation and regional agility to lead the frozen food transformation in Asia.
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