Mirailab Bioscience Expands NMN Supplement Market in Singapore with Shopee Launch

Japanese biotech firm Mirailab Bioscience has launched its nicotinamide mononucleotide (NMN) supplements in Singapore via Shopee, aiming to expand consumer access at Japan-equivalent pricing. Already popular among affluent consumers in Japan and China, Mirailab's NMN products are also sold in the US and UAE. The company, which claims to have the only in-house NMN research lab in Japan, has positioned its high-purity NMN formulations as a leading choice for anti-ageing and longevity support.

Insights & Strategic Moves

• E-commerce Expansion & Price Accessibility

  • Partnership with Global Ocean Distribution Pte Ltd ensures local stock availability, reducing shipping times.

  • Price parity with Japan makes premium NMN supplements more accessible to Singaporean consumers.

  • Shopee provides a trusted platform to combat counterfeit supplements in the region.

• Scientific Backing & High-Purity Formulation

  • Mirailab's NMN 9000 Pure VIP Plus delivers 150mg per capsule, addressing concerns like skin hydration, sleep issues, and fatigue.

  • NMN Aqua Pet supports immune health in pets, tapping into the premium pet wellness segment.

  • First NMN tested for human safety, with clinical validation from Hiroshima University and trials conducted at Washington University in St. Louis, as well as US Department of Defense-funded research.

  • 99.7% purity level, with only nicotinamide as a detectable impurity, reinforcing quality differentiation from competitors.

• Rising Demand for Longevity Supplements

  • NMN activates seven sirtuin genes, associated with cellular rejuvenation, muscle health, and anti-ageing.

  • Consumer demand is growing, as NMN levels decline with age, requiring supplementation for optimal longevity support.

Future Outlook

Mirailab’s direct-to-consumer model via Shopee could serve as a testbed for broader APAC expansion, where demand for science-backed, anti-ageing supplements is surging. Further localisation and education efforts may be key to driving adoption beyond affluent consumer segments.

By leveraging e-commerce, clinical validation, and ultra-high purity formulations, Mirailab is well-positioned to dominate the NMN supplement market in Singapore and beyond.

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