Savouring Success: Japanese Seasonings and Wellness Drinks Enter Singapore

Sankyo Foods' Food Base brand is capitalising on Singapore’s evolving food culture with seasonal Japanese seasonings and fermented rice malt drinks. Despite 66% of meal costs spent on takeaway, younger Singaporeans are embracing home cooking, particularly with Japanese flavours.

Key offerings include Sakura Spice, a cherry blossom-infused seasoning, and amazake, a vitamin-rich rice malt drink supporting gut and skin health. The upcoming soy-based meat condiment taps into the region's plant-based trend.

Sankyo’s strategy highlights the importance of seasonal innovation, plant-based versatility, and partnerships with distributors for market entry. Exporters targeting Singapore can draw lessons from this approach, focusing on health-conscious products and cultural appeal to capture consumer demand.