Liviko Targets Asia Growth with Upcycled Juniper Beers and Low-Alcohol Innovations
PYD- Mar 23
- 2 min read
Estonian distiller Liviko, best known for Crafter’s Gin, is leveraging sustainability, upcycling, and low-alcohol innovation to appeal to younger, health-conscious consumers across Asia. The firm’s new Re-crafted Junibeer and Corsaro Aperitivo lines mark a strategic shift toward portfolio diversification while maintaining core brand heritage.
Insights & Strategic Moves:
• Upcycled Product Innovation Under “Re-crafted Junibeer” Line:
Liviko now repurposes 80% of the botanical by-products from Crafter’s Gin, creating a new category of juniper-based drinks. These include:
3.2% ABV Juniper Beer, with a bitter, woody profile
A non-alcoholic juniper soft drink with a bittersweet flavour
Juniper-infused cheese – a cross-category play reinforcing zero-waste credentials
• Low-Alcohol Trend Captured with Corsaro Aperitivo:
To meet rising demand for low- and no-alcohol cocktails, Liviko introduced Corsaro, a 15% ABV aperitif made from rowan berries, cranberries, and spices, offering a balanced sweet-bitter citrus profile. The product has won Estonia’s Best Non-Alcoholic Drink award two years in a row (2022, 2023).
• Premium Hard Liquor Still Core to Strategy:
While broadening its appeal, Liviko remains committed to its core spirit offerings:
Crafter’s Gin, known in APAC for its pine forest botanical variant
Vana Tallinn, a rum-based liqueur brand
Hõbe Vodka, filtered through 29 silver filters, delivering a smooth 39.2% ABV spirit with precision-crafted taste
• Strong Global Footprint with APAC Focus:
Liviko exports to 70 global markets, including Asia-Pacific via both travel retail and domestic retail channels. APAC is a strategic growth zone, particularly among premium lifestyle and wellness-focused consumers seeking innovation with a story.
Forward Outlook:
Liviko’s zero-waste innovation and low-alcohol launches reflect a consumer-centric pivot to premium but mindful indulgence. As APAC consumers increasingly prioritise sustainability and moderation, Liviko is positioning itself as a modern heritage brand with cultural relevance.
Through bold portfolio innovation and upcycling-led storytelling, Liviko is redefining premium spirits and soft alcohol experiences for Asia’s evolving drinking culture—without abandoning its legacy craft DNA.
Comments